Case Study

The Challenge
 
A MSP was expanding its cybersecurity and Microsoft CoPilot offerings but struggled to gain traction through outbound. Two internal SDRs were underperforming — booking low-quality meetings that didn’t convert, becoming a cost centre rather than a growth driver.
 
The Solution
 
The MSP partnered with us to implement a focused Appointment Setting model. We rebuilt their prospecting strategy, refined messaging around cybersecurity and Microsoft CoPilot use cases, and deployed a dedicated Lead Gen Specialist to run targeted outreach.
 
The Results (90 Days)
 

• 30+ qualified meetings with CISOs and IT decision-makers

• $500K+ in new pipeline generated

• Higher lead quality and conversion rates

• Internal sales team refocused on closing, not chasing leads
   

The Outcome
 
With a stronger outbound foundation, the MSP validated market demand and built a repeatable sales motion — without the overhead of an in-house SDR team.